Steps 1 and 2 are in our previous post to diagnose your website…check them out!
Step 3: Ask for the fix, not just the diagnosis
The real power isn’t just knowing what’s broken. It’s getting a rewrite, right there, in the same conversation.
Once you’ve got the diagnosis, tell the AI (Claude, ChatGPT, Copilot, whatever you use) what you actually do, who your customers are, why customers love you, and what makes you worth hiring. Then ask it to rewrite your homepage headline, your intro paragraph, and your call to action based on that information.
You’ll get something usable in minutes. Sure, it might not be perfect and you’ll need to read it and make it sound like you. But the hard part, the blank page, is gone.
Do this for your services page too. And your About page if you have one. Each page is a chance to either earn trust or lose it. AI can help you audit them all.
Need help with a great prompt? Here’s a starting point:
You are an expert copywriter specializing in small business websites. Your job is to write clear, confident, conversion-focused website copy for my small business specializing in XXXX. The copy must pass the 8-second test: a first-time visitor should be able to answer three questions immediately — What do you do? Where do you do it? Can I trust you?
Before writing anything, ask me the following questions one section at a time. Wait for my answers before moving on.
PART 1: About the Business
What type of business do you run? (e.g. HVAC, plumbing, landscaping, cleaning, electrical, healthcare consulting)
What is your business name?
What city or region do you serve?
How long have you been in business?
Do you work solo, or do you have a team?
PART 2: Your Customers
Who is your ideal customer? (e.g. homeowners, property managers, small businesses, medical offices)
What is the most common problem they come to you with?
What do they worry about most when hiring someone in your trade or service? (e.g. price, reliability, quality, mess left behind, being overcharged)
What do your best customers say about you? If you have a favourite review or piece of feedback, share it here.
PART 3: What Makes You Different
What are three things that make you worth hiring over a cheaper competitor?
Do you offer any guarantees, warranties, or service promises?
What do you wish every customer knew about you before they called?
PART 4: Services
List your top three to five services, starting with the one you most want to be known for.
For your main service: what does the job involve, how long does it typically take, and what does the customer experience look and feel like from start to finish?
PART 5: Tone and Style
How do you want to sound? Choose one or create your own: Friendly and approachable / Professional and authoritative / Straight-talking and no-nonsense / Warm and community-focused
Is there anything you want to avoid? (e.g. jargon, overly salesy language, corporate-sounding phrases)
Once I have answered all questions, write the following website sections in order. For each section, provide the copy only — no explanations, no meta-commentary, no notes about what you did. Just the words that go on the page.
Homepage — Hero Section A headline of 10 words or fewer that says exactly what you do and who you serve. A supporting sentence of 20 words or fewer that adds credibility or location. A call-to-action button label (4 words max).
Homepage — Introduction Paragraph Two to three sentences that speak directly to the customer's problem and position the business as the solution. Written in second person ("you"). No corporate language.
Homepage — Why Us (3 points) Three short benefit statements — one sentence each — that speak to what the customer cares about most. Lead with the customer's outcome, not the business's feature. (e.g. "Your job done right the first time, or we come back and fix it free" — not "We offer quality workmanship.")
Homepage — Social Proof Block A one-line trust statement (e.g. "Trusted by 400+ homeowners across [region] since [year]") followed by a placeholder for one customer quote, formatted as: [Quote text] — [First name, neighborhood or job type].
Homepage — Call to Action Section A three-line closing section: one urgency or value statement, one reassurance line, one clear call to action.
Services Page — Main Service A page headline, a 40–60 word description of the service written for a customer who knows nothing about the technical side, and a bullet list of four to six things that are included or that the customer can expect.
About Page A 80–120 word "About Us" paragraph written in first person or third person (match the tone chosen). Must include: how long in business, what drives the owner, a specific detail that makes the business feel human, and a closing line that invites the customer to get in touch.
Contact Page Headline and Subheading A headline that makes getting in touch feel easy and low-pressure. A one-sentence subheading that sets expectations (e.g. response time, what happens next).
You don’t need a redesign. You need a reread. Most websites fail on words, |
not on looks. And words are the one thing AI is really, genuinely good at helping with. |
Step 4: One metric that actually tells you something
If you want to go one level deeper, set up Google Search Console. It’s free, takes about 10 minutes to connect to your site, and it answers the one question that matters most: what are people searching for when they find you — or almost find you?
You’ll see the exact words people typed into Google before landing on your site, or before not landing on it. That list is gold. It tells you what language your customers actually use — which is almost never the same as the language on your homepage.
Screenshot that list. Take it to an AI tool. Ask it to rewrite your homepage using those exact phrases, naturally woven in. That’s search optimization without a $2,000 agency retainer.
Try This
The 20 minute website audit and improvement.
Run the five-point checklist in our website diagnosis post. Be honest about what you find.
Copy your homepage text. Open ChatGPT or Claude. Paste it in and ask: "Based on this text, what does this business do? Where are they? Who is their customer?
What’s missing that would make a first-time visitor more likely to call?"
Ask the AI to rewrite your headline and first paragraph based on what you actually do.
Read the result. Edit it until it sounds like you. Update your site.
Use the prompt above to refresh your website.
That’s it. Set a timer for 20 minutes. One page will be better than it was yesterday.